Case study
Adult & Pediatric House Calls
A+P House Calls brings nurse practitioners directly to patients’ homes. The practice had a strong clinical reputation and almost no digital presence to match it. We rebuilt everything - twenty-four pages, a social ad campaign, SEO, and a booking flow that actually converts.
PROJECT / CLIENT
Industry
On-Demand House Call Service
Location
Long Island, New York
Services
Web Design • Ads • Conversion
Year
2025
The situation
The reputation was real. The web presence wasn’t.
Jennifer Tempesta and Lisa Pfeifer built A+P House Calls on clinical excellence - a nurse practitioner-led practice that treats patients in their homes, from pediatric sick visits to senior chronic care management to IV therapy.
The existing site did little more than confirm the practice existed. No clear positioning, no differentiated service messaging, no SEO structure, and no booking flow. A+P was losing new patients to practices with worse care and better websites.
What we built
24
Custom pages designed and built.
5
Service categories, each with its own positioning.
1
Month from kickoff to full campaign.
1
Person on every deliverable.
Ad creative
One campaign.
Four audiences.
Four different hooks.
Each ad was written for a specific service and a specific buyer. A parent searching for a pediatrician makes a different decision than an adult child looking for senior care. Not one message blasted at everyone.
Meta · Static · 4:5
Parents - pediatric care angle
Meta · Static · 4:5
General awareness - cold traffic
Meta · Static · 4:5
Adult children - senior care angle
Meta · Static · 4:5
Nutrition - wellness angle
From the client
Jennifer Tempesta, ANP-BC
Co-Founder, A+P House Calls
“Larry has been incredible to work with. He understood our practice immediately and built something that finally reflects the quality of care we deliver every day.”
What got delivered
Shipped
24 page custom site, live and indexed
Full SEO and JSON-LD schema across all pages
HIPAA-compliant booking form integrated
Meta ad campaign across 4 service categories
AI-generated brand imagery across hero sections and ads
Ongoing marketing retainer active
Same gap, different practice?
Twenty minutes. No pitch, no deck, just a straight answer on what I’d do and what it would cost.