Client
Adult & Pediatric House Calls
Adult & Pediatric House Calls
Industry
On-Demand House Call Service
On-Demand House Call Service
Location
Long Island & Queens, NY
Long Island & Queens, NY
Services
Web Design · SEO · Social Ads
Web Design · SEO · Social Ads
Year
2025
2025
Client
Adult & Pediatric House Calls
Industry
On-Demand House Call Service
Location
Long Island & Queens, NY
Services
Web Design · SEO · Social Ads
Year
2025
Case study
A medical practice that looks as Good as it Cares.
A medical practice that looks as Good as it Cares.
A+P House Calls brings nurse practitioners directly to patients’ homes. The practice had a strong clinical reputation and almost no digital presence to match it. We rebuilt everything, twenty four pages, a social ad campaign, SEO, and a booking flow that actually converts.
Case study
A medical practice that looks as Good as it Cares.
A+P House Calls brings nurse practitioners directly to patients’ homes. The practice had a strong clinical reputation and almost no digital presence to match it. We rebuilt everything, twenty four pages, a social ad campaign, SEO, and a booking flow that actually converts.
The situation
A practice built on word of mouth and nothing else.
A practice built on word of mouth and nothing else.
A practice built on word of mouth and nothing else.
Jennifer Tempesta and Lisa Pfeifer built A+P House Calls on clinical excellence, a nurse practitioner-led practice that treats patients in their homes, from pediatric sick visits to senior chronic care management to IV therapy. The reputation was real. The web presence wasn’t.
The existing site did little more than confirm the practice existed. No clear positioning, no differentiated service messaging, no SEO structure, and no booking flow. A+P was losing new patients to practices with worse care and better websites.
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0
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Custom pages designed & built
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Services across 5 categories
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Month to full campaign
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Person on every deliverable
What we built
Full stack. Not just a site.
Full stack. Not just a site.
Service
SEO Audit & Setup
24 page site covering every service line, from adult and pediatric house calls to IV therapy, weight loss, CPR training, and telemedicine. Each service page written and structured for search.
Service
SEO Audit & Setup
24 page site covering every service line, from adult and pediatric house calls to IV therapy, weight loss, CPR training, and telemedicine. Each service page written and structured for search.
Service
SEO & GEO Setup
Full on-page SEO audit and rewrite across all pages. JSON-LD schema for LocalBusiness and MedicalOrganization, FAQ optimization, meta tags, and sitemap. Optimized for AI search visibility (ChatGPT, Claude, Perplexity,etc) as well as Google.
Service
SEO & GEO Setup
Full on-page SEO audit and rewrite across all pages. JSON-LD schema for LocalBusiness and MedicalOrganization, FAQ optimization, meta tags, and sitemap. Optimized for AI search visibility (ChatGPT, Claude, Perplexity,etc) as well as Google.
Service
Social Ad Creative
Meta ad campaign covering A+P’s core service lines. Static and video creative built to perform for the Long Island and Queens demographic. Copy hooks written for each service audience.
Service
Social Ad Creative
Meta ad campaign covering A+P’s core service lines. Static and video creative built to perform for the Long Island and Queens demographic. Copy hooks written for each service audience.
Service
HIPAA-Compliant Forms
Custom appointment request form built to HIPAA standards. Integrated into the Framer site via HIPAAtizer, no third-party EMR required, no patient data at risk.
Service
HIPAA-Compliant Forms
Custom appointment request form built to HIPAA standards. Integrated into the Framer site via HIPAAtizer, no third-party EMR required, no patient data at risk.
Service
Brand Voice & Copy
Service descriptions, team bios, headlines, and page copy written across the full site. Tone: warm, clinical, and honest. No stock medical clichés, no compassionate care filler.
Service
Brand Voice & Copy
Service descriptions, team bios, headlines, and page copy written across the full site. Tone: warm, clinical, and honest. No stock medical clichés, no compassionate care filler.
Service
AI-Generated Hero Imagery
Custom brand photography generated via Midjourney & Higgsfield AI pipeline. Authentic, real in-home care scenes built to match the brand, no stock photography, no generic clinical imagery & no plastic AI look.
Service
AI-Generated Hero Imagery
Custom brand photography generated via Midjourney & Higgsfield AI pipeline. Authentic, real in-home care scenes built to match the brand, no stock photography, no generic clinical imagery & no plastic AI look.
How it happened
The process, honestly described.
01 / Audit
Start with what’s broken
Before touching design, the existing site was audited top to bottom. Crawl issues, missing schema, thin service pages, no local SEO structure, no differentiation between the five distinct business models the practice runs. The audit became the brief.
02 / Architecture
Map the services before designing the pages
A+P offers 15+ services across adult care, pediatric care, senior care, cash-pay wellness, and allied health. Each has a different buyer, a different search intent, and a different compliance posture. The site architecture was built around those distinctions — not flattened into a single services page.
03 / Design & Build
Ten pages, one visual language
Built in Framer. A calm, trustworthy palette ,navy and warm cream, with typography that reads as clinical without feeling cold. Every page was built to convert a specific audience, not just to look good in a browser screenshot.
04 / Campaign
Ads that match the site
The Meta ad campaign was designed to drive traffic to a site that was actually ready to receive it. Hook copy was written separately for each service audience , a parent looking for a pediatrician makes a different decision than an adult child looking for senior care management. Those are two different ads.
How it happened
The process, honestly described.
01 / Audit
Start with what’s broken
Before touching design, the existing site was audited top to bottom. Crawl issues, missing schema, thin service pages, no local SEO structure, no differentiation between the five distinct business models the practice runs. The audit became the brief.
02 / Architecture
Map the services before designing the pages
A+P offers 15+ services across adult care, pediatric care, senior care, cash-pay wellness, and allied health. Each has a different buyer, a different search intent, and a different compliance posture. The site architecture was built around those distinctions — not flattened into a single services page.
03 / Design & Build
Ten pages, one visual language
Built in Framer. A calm, trustworthy palette ,navy and warm cream, with typography that reads as clinical without feeling cold. Every page was built to convert a specific audience, not just to look good in a browser screenshot.
04 / Campaign
Ads that match the site
The Meta ad campaign was designed to drive traffic to a site that was actually ready to receive it. Hook copy was written separately for each service audience , a parent looking for a pediatrician makes a different decision than an adult child looking for senior care management. Those are two different ads.
It's a smaller fix than you think.
It's a smaller fix than you think.
Ad creative
Social ads built to earn the clicks.
Each ad was written for a specific service and a specific buyer. A parent searching for a pediatrician makes a different decision than an adult child looking for senior care. One campaign, four distinct audiences, four different hooks, not one message blasted at everyone.
Meta · Static · 4:5
Parents — pediatric care angle
Meta · Static · 4:5
General awareness — cold traffic
Meta · Static · 4:5
Adult children — senior care angle
Meta · Static · 4:5
Nutrition — wellness angle
Ad creative
Social ads built to earn the clicks.
Each ad was written for a specific service and a specific buyer. A parent searching for a pediatrician makes a different decision than an adult child looking for senior care. One campaign, four distinct audiences, four different hooks, not one message blasted at everyone.
Meta · Static · 4:5
Parents — pediatric care angle
Meta · Static · 4:5
General awareness — cold traffic
Meta · Static · 4:5
Adult children — senior care angle
Meta · Static · 4:5
Nutrition — wellness angle
From the client
“Larry has been incredible to work with. He understood our practice immediately and built something that finally reflects the quality of care we deliver every day.”
Jennifer Tempesta, ANP-BC
Co-Founder, A+P House Calls
What got delivered
24 page custom site live and indexed
Full SEO and JSON-LD schema across all pages
HIPAA-compliant booking form integrated
Meta ad campaign across 4 service categories
AI-generated brand imagery across hero sections & ads
Ongoing marketing retainer active
From the client
“Larry has been incredible to work with. He understood our practice immediately and built something that finally reflects the quality of care we deliver every day.”
Jennifer Tempesta, ANP-BC
Co-Founder, A+P House Calls
What got delivered
24 page custom site live and indexed
Full SEO and JSON-LD schema across all pages
HIPAA-compliant booking form integrated
Meta ad campaign across 4 service categories
AI-generated brand imagery across hero sections & ads
Ongoing marketing retainer active