Client
A+P House Calls
Industry
Concierge Medicine
Location
Long Island & Queens, NY
Services
Web Design · SEO · Social Ads
Year
2025–2026
Case study
A medical practice that looks as Good as it Cares.
A+P House Calls brings nurse practitioners directly to patients’ homes. The practice had a strong clinical reputation and almost no digital presence to match it. We rebuilt everything — ten pages, a social ad campaign, SEO, and a booking flow that actually converts.
The situation
A practice built on word of mouth and nothing else.
Jennifer Tempesta and Lisa Pfeifer built A+P House Calls on clinical excellence — a nurse practitioner-led practice that treats patients in their homes, from pediatric sick visits to senior chronic care management to IV therapy. The reputation was real. The web presence wasn’t.
The existing site did little more than confirm the practice existed. No clear positioning, no differentiated service messaging, no SEO structure, and no booking flow. A+P was losing new patients to practices with worse care and better websites.
0
0
Custom pages designed & built
0+
0+
Services across 5 categories
0
0
Month to full campaign
0
0
Person on every deliverable
What we built
Full stack. Not just a site.
How it happened
The process, honestly described.
01 / Audit
Start with what’s broken
Before touching design, the existing site was audited top to bottom. Crawl issues, missing schema, thin service pages, no local SEO structure, no differentiation between the five distinct business models the practice runs. The audit became the brief.
02 / Architecture
Map the services before designing the pages
A+P offers 15+ services across adult care, pediatric care, senior care, cash-pay wellness, and allied health. Each has a different buyer, a different search intent, and a different compliance posture. The site architecture was built around those distinctions — not flattened into a single services page.
03 / Design & Build
Ten pages, one visual language
Built in Framer. A calm, trustworthy palette ,navy and warm cream, with typography that reads as clinical without feeling cold. Every page was built to convert a specific audience, not just to look good in a browser screenshot.
04 / Campaign
Ads that match the site
The Meta ad campaign was designed to drive traffic to a site that was actually ready to receive it. Hook copy was written separately for each service audience , a parent looking for a pediatrician makes a different decision than an adult child looking for senior care management. Those are two different ads.
Ad creative
Social ads built to earn the clicks.
Each ad was written for a specific service and a specific buyer. A parent searching for a pediatrician makes a different decision than an adult child looking for senior care. One campaign, four distinct audiences, four different hooks, not one message blasted at everyone.
Meta · Static · 4:5
Parents — pediatric care angle
Meta · Static · 4:5
General awareness — cold traffic
Meta · Static · 4:5
Adult children — senior care angle
Meta · Static · 4:5
Nutrition — wellness angle
From the client
“Larry has been incredible to work with. He understood our practice immediately and built something that finally reflects the quality of care we deliver every day.”
Jennifer Tempesta, ANP-BC
Co-Founder, A+P House Calls
What got delivered
24 page custom site live and indexed
Full SEO and JSON-LD schema across all pages
HIPAA-compliant booking form integrated
Meta ad campaign across 4 service categories
AI-generated brand imagery across hero sections
Ongoing marketing retainer active
Your business is next.
One conversation before anything else. Tell me what you’re building and I’ll tell you honestly if I’m the right fit.