Category
Web
Platform
Framer
Type
Spec / Landing Page
Year
2026
Case Study
Most med spa owners know their marketing isn't working. They just don't know what working looks like. This is what it looks like: a landing page built to convert one specific offer, and the ads built to feed it.
Lumen Aesthetics
The Brief
Your patients judge your clinic before they book, before they call, before they even read your homepage. They judge it from a three-second scroll. Most med spa marketing loses them in under two.
YOUR PATIENTS
They have already decided they want injectables. What they have not decided is which clinic they trust enough to let near their face. Your marketing either closes that question or leaves it open. Most med spa creative leaves it wide open.
The standard playbook
Before-and-afters. Stock photography. "Feel your best" copy over a frosted background. Your patients have scrolled past a hundred versions of this today. It does not convert because it does not say anything only you could say.
What different looks like
Copy that speaks to the real fear under the purchase. A brand voice that sounds like the actual provider, not a wellness template. Creative that makes "natural results, never frozen" feel like a promise, not a tagline.
Book a free 20-minute call. I'll give you an honest read on your current brand. If it's working, I'll say so. If it's not, I'll show you exactly what I'd do instead and what it would cost. No pitch, no deck, just a straight answer.
The LANDING PAGE
This is not a website. It is a single landing page built around one offer: the $97 first visit. A patient clicks an ad that says "natural results, never frozen," lands here, and every element on the page is doing the same job. The Lumen Method section builds trust before they reach the CTA. The guarantee removes the last reason to hesitate. The pricing makes the decision obvious. One CTA at the bottom. One phone number in the header. Nothing else competing for the click.
lumenaesthetics.com
TYPE
Landing Page
One offer, one CTA
OFFER
$97 First Visit
Credited toward any package
NEXT STEP
20 Minute Call
Free, no pitch, honest read