Client
Reverie Aesthetics (SPEC)
Industry
Medical Spa
Location
Long Island, NY
Services
Web Design · Social Ads · Brand
Year
2026
Client
Reverie Aesthetics (SPEC)
Industry
Medical Spa
Location
Long Island, NY
Services
Web Design · Social Ads · Brand
Year
2026
Case study
A medspa that looks like what it charges.
Reverie Aesthetics offers premium aesthetic treatments on Long Island Botox, fillers, laser, skin care, and more. The work was clinical-grade. The brand wasn’t close. We built a site and social presence that finally matched the quality of the services behind it.
Case study
A medspa that looks like what it charges.
Reverie Aesthetics offers premium aesthetic treatments on Long Island Botox, fillers, laser, skin care, and more. The work was clinical-grade. The brand wasn’t close. We built a site and social presence that finally matched the quality of the services behind it.
• SPEC
• SPEC
• SPEC
The situation
Premium treatments. Budget-looking brand.
The medspa space on Long Island is competitive and saturated. Every practice offers overlapping services. The ones that win aren’t necessarily the most skilled, they’re the ones that look the most trustworthy before a patient ever books a consultation.
Reverie had the skills, the licensing, and happy clients. What they didn’t have was a visual identity that communicated any of that. The existing site looked like a free Wix template. The Instagram was inconsistent. New patients searching had no reason to trust them over the practice spending $10,000/month on Google Ads.
Project scope
Web Design
Framer Build
Brand Identity
Social Ad Creative
Page Copy
SEO Setup
Photography Direction
AI Imagery
Full-service engagement, brand identity first, then the site, then ad creative built on the same visual system.
The situation
Premium treatments. Budget-looking brand.
The medspa space on Long Island is competitive and saturated. Every practice offers overlapping services. The ones that win aren’t necessarily the most skilled, they’re the ones that look the most trustworthy before a patient ever books a consultation.
Reverie had the skills, the licensing, and happy clients. What they didn’t have was a visual identity that communicated any of that. The existing site looked like a free Wix template. The Instagram was inconsistent. New patients searching had no reason to trust them over the practice spending $10,000/month on Google Ads.
Project scope
Web Design
Framer Build
Brand Identity
Social Ad Creative
Page Copy
SEO Setup
Photography Direction
AI Imagery
Full-service engagement, brand identity first, then the site, then ad creative built on the same visual system.
Brand direction
Warm luxury, not clinical cold.
Brand direction
Warm luxury, not clinical cold.
Service
Warm neutrals + editorial type
A palette of warm taupes and natural stone, an italic serif that reads as sophisticated without being stiff, and photography direction that shows real women rather than model-perfect stock imagery. The brand language.
Service
Warm neutrals + editorial type
A palette of warm taupes and natural stone, an italic serif that reads as sophisticated without being stiff, and photography direction that shows real women rather than model-perfect stock imagery. The brand language.
Service
Warm neutrals + editorial type
A palette of warm taupes and natural stone, an italic serif that reads as sophisticated without being stiff, and photography direction that shows real women rather than model-perfect stock imagery. The brand language.
Service
Luxurious but not intimidating
Most medspa brands go one of two directions: cold and clinical (white, stainless, medical-grade) or loud and promotional (neon, discount urgency.
Service
Luxurious but not intimidating
Most medspa brands go one of two directions: cold and clinical (white, stainless, medical-grade) or loud and promotional (neon, discount urgency.
Service
The medspa template playbook
Before/after sliders as a hero element. Pink and gold as a luxury signal.
Service
The medspa template playbook
Before/after sliders as a hero element. Pink and gold as a luxury signal.
Service
Social that earns the stop
Meta ads built on the same warm neutral palette. Video and static formats. Hook copy that speaks to the decision the buyer is actually making — not ‘get Botox’ but ‘stop wondering if it’s time.’
Service
Social that earns the stop
Meta ads built on the same warm neutral palette. Video and static formats. Hook copy that speaks to the decision the buyer is actually making — not ‘get Botox’ but ‘stop wondering if it’s time.’
Build process
Brand first, site second.
01 / Brand
Lock the visual language before touching the site
Color system, type pairing, photography art direction, and headline tone all defined first. A site built without a locked brand direction will look like it was designed section by section rather than as a system.
02 / Copy
Write the site before designing it
Every page was copy-first. The service descriptions were written to answer the real question (is this safe, does it hurt, how long does it last) before being designed to look good. Copy decisions drove layout decisions — not the other way around.
03 / Build
Framer site on the brand system
Seven pages built in Framer on the established brand tokens. The booking flow was designed around mobile — over 70% of medspa searches happen on phone, usually during a lunch break or right before bed.
04 / Ads
Ad creative built on the same system
Meta static and video ads built using the same palette, type system, and photography direction as the site. When someone clicks an ad and lands on the site, it looks like the same brand — not two different teams working in different directions.
Build process
Brand first, site second.
01 / Brand
Lock the visual language before touching the site
Color system, type pairing, photography art direction, and headline tone all defined first. A site built without a locked brand direction will look like it was designed section by section rather than as a system.
02 / Copy
Write the site before designing it
Every page was copy-first. The service descriptions were written to answer the real question (is this safe, does it hurt, how long does it last) before being designed to look good. Copy decisions drove layout decisions — not the other way around.
03 / Build
Framer site on the brand system
Seven pages built in Framer on the established brand tokens. The booking flow was designed around mobile — over 70% of medspa searches happen on phone, usually during a lunch break or right before bed.
04 / Ads
Ad creative built on the same system
Meta static and video ads built using the same palette, type system, and photography direction as the site. When someone clicks an ad and lands on the site, it looks like the same brand — not two different teams working in different directions.
Ad creative
Ads that match the site they land on.
Every ad was built on the same warm neutral palette as the site. When someone clicks through from Instagram, the visual language is consistent — same colors, same type register, same tone. That continuity is what turns a click into a booked consultation.
Meta · Static · 1:1
Laser hair removal — intro offer
Meta · Static · 1:1
Injectables — natural results angle
Meta · Static · 4:5
Massage Therapy — relaxation
Ad creative
Ads that match the site they land on.
Every ad was built on the same warm neutral palette as the site. When someone clicks through from Instagram, the visual language is consistent — same colors, same type register, same tone. That continuity is what turns a click into a booked consultation.
Meta · Static · 1:1
Laser hair removal — intro offer
Meta · Static · 1:1
Injectables — natural results angle
Meta · Static · 4:5
Massage Therapy — relaxation