Client
Reverie Aesthetics
Industry
Medical Spa
Location
Long Island, NY
Services
Web Design · Social Ads · Brand
Year
2025
Case study
A medspa that looks like what it charges.
Reverie Aesthetics offers premium aesthetic treatments on Long Island — Botox, fillers, laser, skin care, and more. The work was clinical-grade. The brand wasn’t close. We built a site and social presence that finally matched the quality of the services behind it.
The situation
Premium treatments. Budget-looking brand.
The medspa space on Long Island is competitive and saturated. Every practice offers overlapping services. The ones that win aren’t necessarily the most skilled — they’re the ones that look the most trustworthy before a patient ever books a consultation.
Reverie had the skills, the licensing, and happy clients. What they didn’t have was a visual identity that communicated any of that. The existing site looked like a free Wix template. The Instagram was inconsistent. New patients searching had no reason to trust them over the practice spending $10,000/month on Google Ads.
Project scope
Web Design
Framer Build
Brand Identity
Social Ad Creative
Page Copy
SEO Setup
Photography Direction
AI Imagery
Full-service engagement — brand identity first, then the site, then ad creative built on the same visual system.
Brand direction
Warm luxury, not clinical cold.
The brief
Luxurious but not intimidating
Most medspa brands go one of two directions: cold and clinical (white, stainless, medical-grade) or loud and promotional (neon, discount urgency,
The decision
Warm neutrals + editorial type
A palette of warm taupes and natural stone, an italic serif that reads as sophisticated without being stiff, and photography direction that shows real women rather than model-perfect stock imagery. The brand language:
What we avoided
The medspa template playbook
Before/after sliders as a hero element. Pink and gold as a luxury signal.
Ad creative direction
Social that earns the stop
Meta ads built on the same warm neutral palette. Video and static formats. Hook copy that speaks to the decision the buyer is actually making — not ‘get Botox’ but ‘stop wondering if it’s time.’
Ad creative
Ads that match the site they land on.
Every ad was built on the same warm neutral palette as the site. When someone clicks through from Instagram, the visual language is consistent — same colors, same type register, same tone. That continuity is what turns a click into a booked consultation.
Meta · Static · 1:1
Laser hair removal — intro offer
Meta · Static · 1:1
Injectables — natural results angle
Meta · Static · 4:5
Massage Therapy — relaxation
The outcome
“Our clients started commenting on the website before we even ran ads. It finally looks like what we are — not what we could afford before.”
Reverie Aesthetics
Medical Spa, Long Island NY
What was delivered
7-page Framer site with full brand system
Color, type, and photography direction guide
Service page copy across 6 treatment categories
Meta ad creative — 4 static + 2 video formats
SEO setup and local meta optimization
AI-generated brand photography, 12 final images
Your business is next.
One conversation before anything else. Tell me what you’re building and I’ll tell you honestly if I’m the right fit.