Case study
Dates For Diz
Dates For Diz helps families plan Disney vacations the right way - custom itineraries, park strategy, and insider knowledge most travelers won’t find on their own. The service was real. The website wasn’t doing it justice. We fixed that in a week.
Client
Dates For Diz
Industry
Disney Travel Planning
Location
Long Island, NY
Services
Web Design · Build
Year
2024
The situation
A real expert who didn’t look like one online.
Disney vacation planning is a legitimate niche with real demand - families spend $5,000 to $15,000 on a trip and the logistics are genuinely complex. Park-hopper rules, Genie+ optimization, dining reservations, character experience timing, crowd calendars. A certified Disney planner brings real value.
The original site didn’t communicate any of that. It looked like a template built in 45 minutes, which it was. The expertise wasn’t visible and the booking path wasn’t clear. Potential clients who found the site through search had no reason to trust it over a Google search of their own.
“The goal wasn’t to make it beautiful. It was to make it believable - so a family on the fence would pick up the phone.”
Project scope
Pages designed & built
Homepage with booking CTA above the fold
About page with credentials and story
Services - Disney World, Disneyland, Cruise
How it works - a 3-step process
Contact and inquiry form
Technical deliverables
Custom coded date picker
Brand color system - Disney warm, without the IP
On-page SEO and meta tags
Inquiry form connected to email
Custom domain and launch
The design problem
Two constraints. Two decisions.
Challenge
Warm and magical without the mouse
Disney’s visual identity is legally protected and instantly recognizable. The palette, the wordmarks, the character silhouettes - all off limits. The site needed to evoke the feeling without using any of it.
Solution
Warmth through color and type
A warm amber-orange palette and an italic serif that reads as adventurous. No castle graphics, no starbursts - the Disney-adjacent feeling comes entirely from the emotional register of the color choices and copy tone.
Challenge
Making expertise visible fast
A travel planner competing with a five-second Google search needs to prove value before the visitor bounces. The homepage had to answer “why use a planner?” in the first scroll.
Solution
Lead with the complexity
The hero copy names the actual problem: Disney trips are overwhelming, the variables are real, and getting it wrong is expensive. That specificity does more persuasion work than any generic opener.
How it was built
Day 1–2
Brief + architecture
One conversation to understand the service, the client, and the competition. Site map locked. Copy direction set. No mood boards, no multi-round concepting.
Day 3–4
Design + build
Five pages designed and built in Framer simultaneously. Copy written during the build, not as a separate phase. Design decisions and copy decisions informed each other in real time.
Day 5
Review + launch
One revision round. Custom domain pointed. Site live. The speed wasn’t a compromise - it was the discipline of knowing what the site needed to accomplish and not adding work it didn’t.
The outcome
Dates For Diz
Disney Travel Planner, Long Island NY
“It finally looks like what the service actually is, not just a website I built on a weekend. Clients come in already convinced.”
What was delivered
Shipped
5-page Framer site, live in 5 days
Mobile-responsive across all breakpoints
On-page SEO and local meta tags
Booking inquiry form connected to email
Brand identity system - colors, type, tone
Five days is not a compromise.
It’s the discipline of knowing what a site needs to do, and not building what it doesn’t.